Paula's Choice Skincare • 3rd August 2020

Truth in Beauty: A Message from Our Founder, Paula Begoun | Paula's Choice

I often ghost-wrote marketing comms from the company's founder. Here you'll see two examples.

Paula's Choice Skincare • 26th August 2019

Exfoliation: The Skincare Step You Never Knew You Needed

Actual results: a Paula's Choice employee after daily use of 2% BHA Liquid (photo left) and one use of a harsh manual scrub (photo right).

Daily, gentle exfoliation with a leave-on product is a complete game-changer for every skin type and skin concern.

Paula's Choice Skincare • 27th August 2019

The Best and Worst At-Home Blackhead Remedies

A quick online search for natural face masks for oily skin and blackheads will pull up dozens of trendy tricks, hacks, and DIY recipes for skincare masks; the problem is, few of them work. Most of these tips are based on misinformation, and will actually make your blackheads worse; some could even damage your skin.

Paula's Choice Skincare • 26th August 2019

5 Retinol Myths, Busted

We’re often asked about the dos and don’ts of using retinol: Do alpha or beta hydroxy acid (AHA and BHA) exfoliants “deactivate” retinol or reduce its effectiveness? Should I only use retinol at night? Are retinol products incompatible with vitamin C products? Simply stated, No. We’ve seen no scientific research to indicate otherwise.

Paula's Choice Skincare • 27th August 2019

Mineral vs. Synthetic Sunscreen Ingredients

The research is clear: You need to wear sunscreen every day, rain or shine, to prevent both skin cancer and skin’s premature aging. But what if you don’t like wearing sunscreen, even though you know you should? Perhaps, in the past, your sunscreen products have caused breakouts, irritated your skin, or left an unpleasant look or feel.

Paula's Choice Skincare • 26th August 2019

What Are Ceramides & How Do They Work in Skincare Products?

As far as anti-aging ingredients go, ceramides have a proven record, but are often overlooked, and rarely explained. Here, we’ll dive deep to clarify how ceramides help skin retain moisture, fortify its protective barrier, and keep its appearance firm and plump—especially given the recent research clarifying ceramides’ unique ability to rejuvenate skin’s appearance.

Beautypedia • 27th August 2019

Product Review: Be Legendary Liquid Lip

If you're looking for a high-drama, high-shine, intensely pigmented lip, look no further. Just one coat of Be Legendary Liquid Lip delivers the coverage of a lipstick with a gloss's texture and shine.

Beautypedia • 27th August 2019

Product Review: Hangover 3-in-1 Replenishing Primer & Setting Spray

Hangover 3-in-1 Replenishing Primer & Setting Spray is ambitious in its claims—so ambitious, it'd be hard for any product to live up to what this one claims to do. Stay with us; there's a lot to say about this alleged overachiever.

If you're using this spray as a primer, it won't create as smooth a finish for your makeup as a traditional primer that contains smoothing silicones.

Beautypedia • 26th August 2019

Product Review: Anastasia Blush Trios

Anastasia's Blush Trios are so gorgeous they'll give you that hold-your-breath, skips-a-beat, kid-in-a-candy store feeling the first time you see them across a crowded display: five luxe black compacts each holding three glorious shades—some matte, some satin, some matte with a fine gold sparkle—in a range of warm/cool, dark/light, neutral/glam.